Joe Santos has been a Yorktown supporter for over 25 years. Joe arranged for in-kind donations of products as well as funding from the corporations he worked for to help Yorktown continue to serve under-resourced communities. Fifteen years ago, Joe started his own company, Saralex Group, to make “Specialty & Ethnic Foods” accessible to customers through very accessible stores like Shoppers Drug Mart and Walmart. As his business grew, Joe wanted to ensure that his company would give back to the community. Joe decided that a “cause marketing” relationship would be an interesting and creative way to provide consistent support to the communities that he lives and works in. The partnership was launched in April 2019 through Joe’s arrangement to sponsor the Art Education Event, led by Board Members Dori Mould and Lachlan MacQuarrie. The event raised $6,000 for Yorktown!
Joe arranged for Yorktown’s Violence Against Women Services to receive a percentage of the sales of his unique product Breath Mate. “It is important to me to support the local community. I can see the positive change that Yorktown brings; it’s tangible and has an immediate presence,” says Joe. Joe arranged for the Breath Mate website to link to Yorktown’s website. According to Joe, “It was impressive and heartwarming that such a high percentage of people will link from the Breath Mate website to the Yorktown website. It is clear that these days, it is important for consumers know that companies have a commitment to support their communities. At the end of the day, we are all a part of the community and we want the members of our communities to thrive and be safe and healthy. Doesn’t that make the community we live in, better for us all?”
We agree Joe! Thank you for helping to make our communities better for us all!